The digital world is constantly evolving, and so is the design world. Web design trends can change quickly. Some last for a few years, while others evolve with the ongoing development of the digital world and are thus adapted and refined for users. New, as well as old or further developed design trends, can already be seen in 2022. In the following post, I would like to introduce you to 5 of these trends!
1. Animations & microinteractions
We have seen over the past few years that animations and microinteractions are gaining in popularity. With microinteractions and other interactive animations, such as products, visitors are invited to interact more with the website. In general, animations, no matter in what form, give users a sense of dynamism and build a stronger connection with them.
Neumorphism is gaining popularity in 2022. This trend combines two concepts: skeuomorphism - where old materials are supposed to be depicted in current design - and material design. It also tries to include minimalism. The style tries to represent buttons, search bars, text boxes, etc. more realistically and is reminiscent of embossing or stamping.
3. Scroll transformation
With parallax scroll transformations, users not only navigate through the page, but they also interact with it. Through these small interactions - triggered by controlling the mouse or similar - users feel involved in the website's events, thereby increasing their interest. Such transformations can range from changing the color scheme to animating graphics, images, and fonts.
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4. Three-dimensional colours
Flat, monotonous colour application has been a long-standing trend. However, color gradients have regained popularity. Saturated, three-dimensional colours make color transitions appear more realistic. Even Apple has already jumped on the trend, as evidenced by the new Big Sur operating system. Colour gradients create visual interest for users and can also direct the viewer's focus - when used correctly. In addition, the fading and blending of colours appear more natural to our eyes. Colour gradients have reached a new evolution in 2022, adapting more and more to the general trend of 3D.
5. Pleasant colours
We spend more and more time on screens. This can cause eye strain. Therefore, the use of pleasant colours is becoming increasingly important. People want to move away from less muted colours and switch to colours that convey calmness and serenity - such as pastel tones. This also has the positive side effect of web design increasingly addressing accessibility in the digital world.